New! Cake Eyeliner Chocolate includes proEye Liner Brush

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Paula's go to eye liner!


Professional cake eye liner delivers long-lasting color. Goes on like a dream. Pigment is flawlessly infused for easy application. You control the intensity by how dark you apply it. Velvety texture, a rich taupe/brown color with great blendability. Our powder formula glides across the lash line for perfect application every time. The perfect color for redheads -- a warm brown that won't turn black. 



Free Eye Liner Brush with each purchase. 



"I love this eye liner because I can control how dark I want my look.  Easy to feather to a light taupe color for day or apply a bit heavier for a darker more dramatic look for evening."  -- Founder Paula Pennypacker


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  • 5
    Cake eyeliner

    Posted by on Aug 3rd 2021

    I am a huge fan of cake eyeliners but they are hard to find and also hard to find right shade. .Love this eyeliner goes on without flaking, color is perfect and the brush that comes with it is great too. So happy with my purchase. I've been a JFR customer for many years, tried alot of cosmetic lines but always come back to using JFR. Please don't ever discontinue.

  • 5
    Beautiful eyeliner

    Posted by Jill on May 3rd 2021

    I love this eyeliner. It is best applied when wetting the brush first that’s included. It gives great definition without looking harsh