REDHEADS! Valentine's Day Is Around The Corner!
Gift Every Order Today! FREE US 5 Day SHIP
(Or Select Faster Option)
Lower Int Shipping Rates!
Just For Redheads
Call Us Toll Free 800.831.8240

LA Times Feature Article, Makeup for Redheads

Makeup for Redheads, The Natural Look

Naturally red hair is a rare commodity. Some scientists believe natural redheads account for less than 2% of the world's population, and geneticist Barry Starr, director of Stanford University's Stanford at the Tech Museum of Innovation, says that although Ireland and Scotland probably have the highest percentage of natural redheads, "The United States most likely has the highest number of redheads, but that's still just 2% to 5% of the population."

Paula Pennypacker founded the makeup company Just for Redheads in 1993. "I ran for mayor of Toledo, and when I saw myself on TV wearing black mascara, I thought that it looked too harsh and too garish. You want to look soft and approachable when you're out there shaking hands and greeting the public," she says. She says that redheads have special needs that weren't being met in the traditional market. So after the election she started Just for Redheads as a mail-order company with an auburn mascara. "And the rest is history," she says. Pennypacker says she wasn't sure whether she was the only one who didn't like black mascara. "Was I the only one who thought that it made us look like a hooker or a raccoon? I wanted to look natural in makeup. You know what my husband said when he met me? "Why do you have all of that beautiful red hair and those black lashes?'"

The resounding answer was that she wasn't the only redhead who preferred natural-looking makeup. Not only does Just for Redheads have 150 products and ship all over the world, but Pennypacker says her products have been requested for Sex and the City, the movie Bounce (for Gwyneth Paltrow) and a Harry Potter movie.

Her No. 1 seller is Ginger Henna colored mascara. Brow products and hair hennas are also top sellers. "You know Lucille Ball used to color her hair with henna," she says, adding that henna is great for covering gray.

Pennypacker grew up a natural redhead and says that it wasn't always easy. "I always thought of myself as this flat-chested, skinny redhead," she says. "I had very low self-esteem, and it wasn't until I graduated from college that I really started to look at the red hair as an asset. So I took a negative aspect of my youth and turned it into a company."

"Just For Redheads is a first-rate company. There products are excellent, shipping is lightning quick, and customer service is first-rate." - Barbara Burns, NY
"The new Mascara Voyage is your best mascara yet! I love the new wand- wonderful coverage-This mascara does not come off till you take it off! Love, Love, Love!!!" - Sandra Brassil Charlotte, NC
Love this company!! - N. carlson, OR
"The quality is second to none! Paula has made a line of products for each colour of red hair. I have been using these products for almost 20 years and have never been disgruntled with anything I have purchased. Thank you Paula!" - BB Anderson Mt Pleasant TX
"I absolutely LOVE the creme eyelighter eye shadows.

Can't get a finish like that with a regular shadow - even if I used a bunch of different professional make-up brushes!
It was effortless...I even applied it with the tip of my finger!" - Remy O'Connor, Chicago
Every fall & winter my hands dry and crack. This year has been no exception until I tried JFR's new Cucumber Lotion. The lotion soaks right in moisturizing my poor hands without leaving them greasy. Great new product!! - Naomi Townsend, NY
"Love Just for RedHeads. The products look so good on our unique skin tones. I appreciate the info available online and personal consultation by e-mail to help me make my selections!" - Mellisa Evans, LA
Thank the Gods for JFR, it's the best beauty products I've ever used and I'll never stop using it! Kind regards, A greatful redhead! - Aurora Fjeldheim, Norway
"Wonderful Products! Arrived in ultra-fast time & I received a free gift! Excellent in every way! THANK YOU JFR!" - Robin Garvin, GA
... I have never received more compliments on my copper hair color as I have now that I use your Henna...LOVE IT... - Kim Smith, OH
Love your mascara. I will NEVER buy anything else. All my life I have searched for a product that would look natural with my hair. Now I have you. - Sandra Stanger, MO
Thanks for always being prompt and dependable. I love your products. -Sandra Jenson, IL
LOVE your products - the only makeup that's ever looked natural on me. - Karen Lindsey, MD
I love JFR bronzers! All the others I have tried have made my skin look "dirty" the JFR bronzers gives me a healthy glow!!!! - Laura,So.Cal.
I'm constantly getting compliments on my JFR lipstick..My son always knows what I want for holidays.. JFR gift certificate! - Tammy Delany, GA
I absolutly LOVE your mascara!- April Cummin, MT
Thank you very much for your products. JFR products are gradually replacing everything else in my makeup bag. This is truly the greatest gift a redhead could possibly find for herself, the colors are perfect for the skin tone and hair color. - Lena, New York
JFR Mascara is wonderful. Please please please keep making it forever. - Maggie Koerth, MD
I love JFR mascara, I would not use any other kind. And the customer service is great, they are polite and quick to answer any questions - Sandy Denison, London