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About Paula

Paula graduated from the University of Toledo with a major in business and a minor in communications. Immediately upon graduating from college, Paula was hired by a Fortune 500 company, Owens-Illinois Corporation, Forest Products Division, where she sold corrugated packaging to manufacturers in New England. Having seen everything manufactured from cranberry juice to blue jeans after 5 years, she decided to move back to her hometown,Toledo, OH, to pursue her real passion -- politics. Before launching her political career, Paula served as the Development Director for the United States Marines Youth Foundation, for US Major General Walter A. Churchill, a program devoted to keeping our children off drugs, alcohol, and tobacco, through the promotion of physical fitness in U.S. schools.

After that, she was asked to host a political talk show, hosting a daily 3-hour program on, the number 1 rated station at that time, WSPD radio. After becoming a house-hold name through her radio program and political activism, she decided the time was right to run for public office, and ran for mayor of Toledo in 1991, and 1993. But getting elected was elusive for her as she is not the go-along-to-get along type. Pointing out corruption, government waste, and patronage is not a recipe for winning elections when you are going up against the entrenched political machines of both parties. Having lost the opportunity to change Toledo, and after seeing herself on TV during her campaigns, she realized that black mascara was not a good look for redheads, so she decided to change the life of redheads forever instead.

Putting her marketing background to work with her husband, Duane Abbajay, they set out to develop the first line of beauty products for those with red hair. After operating JFR in Toledo for several years -- Paula and her husband decided to get out of the rough and tumble world of politics in Toledo and move to a warmer, sunnier climate in Arizona. Paula now resides in Scottsdale, with her husband and their son. JFR International is also headquartered in Scottsdale and now ships to redheads all over he globe. Paula also continues her passion for politics as a political activist of over 30 years, point out government injustice and corruption where ever and when ever it raises its ugly head.

"Just For Redheads is a first-rate company. There products are excellent, shipping is lightning quick, and customer service is first-rate." - Barbara Burns, NY
"The new Mascara Voyage is your best mascara yet! I love the new wand- wonderful coverage- This mascara does not come off till you take it off! Love, Love, Love!!!" - Sandra Brassil Charlotte, NC
"Love this company!!" - N. carlson, OR
"The quality is second to none! Paula has made a line of products for each colour of red hair. I have been using these products for almost 20 years and have never been disgruntled with anything I have purchased. Thank you Paula!" - BB Anderson Mt Pleasant TX
"I absolutely LOVE the creme eyelighter eye shadows.

Can't get a finish like that with a regular shadow - even if I used a bunch of different professional make-up brushes!
It was effortless...I even applied it with the tip of my finger!" - Remy O'Connor, Chicago
"Every fall & winter my hands dry and crack. This year has been no exception until I tried JFR's new Cucumber Lotion. The lotion soaks right in moisturizing my poor hands without leaving them greasy." Great new product!! - Naomi Townsend, NY
"Love Just for RedHeads. The products look so good on our unique skin tones. I appreciate the info available online and personal consultation by e-mail to help me make my selections!" - Mellisa Evans, LA
Thank the Gods for JFR, it's the best beauty products I've ever used and I'll never stop using it! Kind regards, A greatful redhead! - Aurora Fjeldheim, Norway
"Wonderful Products! Arrived in ultra-fast time & I received a free gift! Excellent in every way! THANK YOU JFR!" - Robin Garvin, GA
... I have never received more compliments on my copper hair color as I have now that I use your Henna...LOVE IT... - Kim Smith, OH
Love your mascara. I will NEVER buy anything else. All my life I have searched for a product that would look natural with my hair. Now I have you. - Sandra Stanger, MO
Thanks for always being prompt and dependable. I love your products. -Sandra Jenson, IL
LOVE your products - the only makeup that's ever looked natural on me. - Karen Lindsey, MD
I love JFR bronzers! All the others I have tried have made my skin look "dirty" the JFR bronzers gives me a healthy glow!!!! - Laura,So.Cal.
I'm constantly getting compliments on my JFR lipstick..My son always knows what I want for holidays.. JFR gift certificate! - Tammy Delany, GA
I absolutly LOVE your mascara!- April Cummin, MT
Thank you very much for your products. JFR products are gradually replacing everything else in my makeup bag. This is truly the greatest gift a redhead could possibly find for herself, the colors are perfect for the skin tone and hair color. - Lena, New York
JFR Mascara is wonderful. Please please please keep making it forever. - Maggie Koerth, MD
I love JFR mascara, I would not use any other kind. And the customer service is great, they are polite and quick to answer any questions - Sandy Denison, London