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JFR founder Paula Pennypacker creates
Just for Redheads Beauty Products!
-Featured in PEOPLE MAGAZINE!

By: Kate Klise, PEOPLE MAGAZINE

SEEING RED:
Paula Pennypacker's carrot-top cosmetics catch fire

During their first date, on Valentine's Day, he gazed into her eyes at a romantic Italian bistro. But limpid pools, he confesses, were not what came to mind. "I'm looking across the table at this beautiful woman with flaming red hair," recalls Duane Abbajay, then a marketing manager, "when I noticed she has black eyes. So I said, 'Why do you have red hair and black lashes?'"

Luckily, Abbajay didn't end up wearing his spaghetti. "I wasn't insulted, because I knew he was right," says Paula Pennypacker, a former radio host who the year before had run for mayor of Toledo, Ohio. " I looked too harsh. Whenever I saw myself on TV, I thought, 'Ugh! that's not how I want to look.'"

It's just as well she didn't win the election. Capitalizing on the fact that most makeup colors weren't designed for the copper-topped, Pennypacker and Abbajay -- they wed in 93 -- launched Just for Redheads, a mail-order company that is now red hot. Offering some 100 products in tones ranging from Matte Toast lipstick to GingerRed mascara.

Just for Redheads is a registered trademark.
All Rights Reserved.

JFR Salutes Reba!
Paula on 3TV!


Testimonials
"Just For Redheads is a first-rate company. There products are excellent, shipping is lightning quick, and customer service is first-rate." - Barbara Burns, NY
"LOVE YOUR PRODUCTS AND COMPANY!!" -Johanna McFaul, NY City
"The new Mascara Voyage is your best mascara yet! I love the new wand- wonderful coverage-This mascara does not come off till you take it off! Love, Love, Love!!!" - Sandra Brassil Charlotte, NC
Love this company!! - N. carlson, OR
"The quality is second to none! Paula has made a line of products for each colour of red hair. I have been using these products for almost 20 years and have never been disgruntled with anything I have purchased. Thank you Paula!" - BB Anderson Mt Pleasant TX
"I absolutely LOVE the creme eyelighter eye shadows.

Can't get a finish like that with a regular shadow - even if I used a bunch of different professional make-up brushes!
It was effortless...I even applied it with the tip of my finger!" - Remy O'Connor, Chicago
Every fall & winter my hands dry and crack. This year has been no exception until I tried JFR's new Cucumber Lotion. The lotion soaks right in moisturizing my poor hands without leaving them greasy. Great new product!! - Naomi Townsend, NY
"Love Just for RedHeads. The products look so good on our unique skin tones. I appreciate the info available online and personal consultation by e-mail to help me make my selections!" - Mellisa Evans, LA
Thank the Gods for JFR, it's the best beauty products I've ever used and I'll never stop using it! Kind regards, A greatful redhead! - Aurora Fjeldheim, Norway
"Wonderful Products! Arrived in ultra-fast time & I received a free gift! Excellent in every way! THANK YOU JFR!" - Robin Garvin, GA
... I have never received more compliments on my copper hair color as I have now that I use your Henna...LOVE IT... - Kim Smith, OH
Love your mascara. I will NEVER buy anything else. All my life I have searched for a product that would look natural with my hair. Now I have you. - Sandra Stanger, MO
Thanks for always being prompt and dependable. I love your products. -Sandra Jenson, IL
LOVE your products - the only makeup that's ever looked natural on me. - Karen Lindsey, MD
I love JFR bronzers! All the others I have tried have made my skin look "dirty" the JFR bronzers gives me a healthy glow!!!! - Laura,So.Cal.
I'm constantly getting compliments on my JFR lipstick..My son always knows what I want for holidays.. JFR gift certificate! - Tammy Delany, GA
I absolutly LOVE your mascara!- April Cummin, MT
Thank you very much for your products. JFR products are gradually replacing everything else in my makeup bag. This is truly the greatest gift a redhead could possibly find for herself, the colors are perfect for the skin tone and hair color. - Lena, New York
JFR Mascara is wonderful. Please please please keep making it forever. - Maggie Koerth, MD
I love JFR mascara, I would not use any other kind. And the customer service is great, they are polite and quick to answer any questions - Sandy Denison, London