JFR founder Paula Pennypacker creates
Just for Redheads Beauty Products!
-Featured in PEOPLE MAGAZINE!
 By: Kate Klise, PEOPLE MAGAZINE
SEEING RED
Paula Pennypacker's carrot-top cosmetics catch fire
During their first date, on Valentine's Day seven years ago, he gazed into her eyes at a romantic Italian bistro. But limpid pools, he confesses, were not what came to mind. "I'm looking across the table at this beautiful woman with flaming red hair," recalls Duane Abbajay, then a marketing manager, "when I noticed she has black eyes. So I said, 'Why do you have red hair and black lashes?'"
Luckily, Abbajay, didn't end up wearing his spaghetti. "I wasn't insulted, because I knew he was right," says Paula Pennypacker, a former radio host who the year before had run for mayor of Toledo, Ohio. " I looked too harsh. Whenever I saw myself on TV, I thought, 'Ugh! that's not how I want to look.'"
It's just as well she didn't win the election. Capitalizing on the fact that most makeup colors weren't designed for the copper-topped, Pennypacker and
Abbajay -- they wed in 93 -- launched Just for Redheads, a mail-order company that is now red hot. Offering some 100 products in tones ranging from Matte Toast lipstick to GingerRed mascara.
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